Director, Client Development and Strategy
Addi McCauley has worked in digital marketing for over 10 years helping brands leverage mobile and social platforms to reach consumers. In the nascent stages of mobile apps, she worked with retailers to digitize loyalty programs and leverage native mobile advertising within the Key Ring app to reach shoppers as they were list building and in-store shopping. For the last 6 years, she has helped brands like Mars, Coca-Cola, Georgia-Pacific, and others leverage social media influencers within integrated digital and shopper marketing strategies. Addi currently oversees Client Strategy and Development at IZEA where she brings a passion for the ever changing landscape of social media and a commitment to championing the power of creators.