Full Name
Mike Seiler
Job Title
US Search Practice Lead
Speaker Bio
Mike has been with Mindshare since July 2020 and part of WPP through acquisition since 2012. Previously he served as the Director of Search and Shopper Marketing at AKQA. At Mindshare he is responsible for ensuring best-in-class excellence in search and shopper marketing strategy development, planning, and execution across the Mindshare client roster.
He has direct experience across an expanse of industries including retail, finance, B2B, and technology for both direct response and branding marketing objectives. His primary area of expertise, however, is with CPG clients where he has focused on proving out the efficacy of digital campaigns and attribution and measurement, especially around closing the loop to offline sales and measuring the incrementality of retail paid search tactics.
Mike Seiler