Full Name
Doug Chavez
Job Title
VP Strategic Partnerships
Company
WPP
Speaker Bio
Doug leads global partnerships, focused on the Retail and the Last-Mile space at WPP. He previously led Digital Commerce and Media teams at Geometry Global/VMLY&R Commerce (WPP) Doug has deep experience leading business at agencies, publishers, and brand marketing companies. At Del Monte Foods (DLM) he created a comprehensive consumer engagement strategy for Del Monte brands, such as Del Monte®, Contadina®, College Inn®, Meow Mix®, Kibbles ‘n Bits®, 9Lives®, Milk-Bone®, and Pup-Peroni®. He led digital marketing/ecommerce globally at Gap Inc, for Banana Republic. Doug was Director of Ad Solutions at Yahoo! leading the monetization strategy for Yahoo!’s Mail, Flickr, Messenger, and Groups properties. Before joining Yahoo!, Doug was Senior Director at Tribal DDB Worldwide, leading the McDonald’s digital media advertising business. Under Doug’s leadership, the business achieved double-digit growth and he guided the team to win a Cyber Lion at Cannes — a first for the agency — for the “Lincoln Fry” campaign. Doug has received a number of industry awards including a Cannes Cyber Lion, Yahoo!’s Big Idea Chair, an Effie, London International Award.
Doug Chavez