Billions of product decisions are made in the digital aisle every day. Brands have many retail media choices to consider, but the best path forward can be hard to navigate. This session aims to share what’s working now – and what’s planned for the future. Learn from marketers who have paved the way and discover how their media playbooks have adapted to drive better business outcomes. Let’s put retail media in action to inspire shoppers and drive meaningful results.
- Overlooked targeting tactics that make media investments work harder
- How brands are using data to manage daily media decisions
- Key steps that lead to more meaningful media measurement
- How marketers are evolving their plans for future success
Pankita Desai - Chobani
Michael Reda - T. Marzetti Company
Casi Reichardt - Kodiak Cakes, LLC