Name
Next-Gen Digital Advertising: How Walmart and The Trade Desk are Harnessing the Power of First-Party Data
Description

In this session, The Trade Desk’s SVP, Global Client Development, Jed Dederick, will preview new research about how to reach customers whenever and wherever they are browsing, shopping, and engaging with content. Then, Walmart Connect’s SVP & General Manager, Rich Lehrfeld, will join Jed to discuss the partnership that brought Walmart’s DSP to life, allowing advertisers to drive media performance beyond Walmart’s proprietary sites.

You’ll learn how to use this type of platform for your own offsite advertising strategies and what sets this type of offering apart from a standard retail media network. Shopper Marketers will learn how to capitalize on these platforms and the first party data they already have access to in order to engage their customers wherever they are.

Time
1:20 PM - 1:35 PM (EDT)