Retail Media Proliferation: How To Efficiently Manage & Measure Multiple Platforms

New retail media platforms and managed services seem to pop up every day, and it can be difficult to know what differentiates them. Marketers with limited resources, especially time, need to figure out which services to prioritize. In this session, we'll explore the pros and cons of taking either a focused or broad platform approach to retail media and how feasible it is to measure campaigns across platforms. We'll also answer your questions about crafting a sound retail media strategy.

12:50 PM - 1:20 PM (EDT)
Use the Swoogo On Demand Page