Optimizing Online/Offline Shopper Experience for Hyper-Personalization

Today’s shopper demands personalized solutions for all their needs that offer relevance, ease and efficiency. Data from a recent Epsilon study suggests that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Join Jennifer Echeverri of GSK and Chris O’Grady of Breaktime as they immerse the audience in a journey through personalization strategy, a case study, and actionable tips to optimize the omni-shopper experience and present the tailor-made solutions that shoppers crave.

What you'll hear:

  • Explore methods today’s CPGs are using to create Hyper-Personalization for their shoppers at various touchpoints in the path to purchase
  • Walk through a real-life case study of how GSK, it’s partners and Breaktime Media collaborated to drive personalized solutions for cough, cold, flu shoppers at Walmart
  • Learn some actionable ideas and tactics that you can implement to drive deeper personalization with your target shoppers
12:05 PM - 12:50 PM (EDT)
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