Creator Content and the Omnichannel Buying Funnel

Modern brands continue to shift investment to influencer marketing as a way to build awareness, consideration and drive purchase behavior. In fact, eMarketer expects that influencer marketing investment will reach $5 billion annually in the U.S. by 2023. While tapping influencers’ authenticity is a powerful standalone tactic, the rise of social commerce and content marketing needs generated by a shift to omnichannel shopping is driving brands to adopt a new approach to influencer marketing. Learn from IZEA, a pioneer in the creator economy, how brands are leveraging creative assets as a “advertising annuity” - with impact extending far beyond in-feed social posts. Specifically, you will see how marketers are maximizing their investment when content lives on influencer, owned, and retail channels simultaneously.

We'll cover:

  • Approaching influencer marketing investment as a multi-functional strategy that is rooted in compelling content to support marketing activities at every stage of the omnichannel buying funnel
  • Understanding the creator marketing economy and ways that marketers can tap the production capabilities that influencers have perfected through years of content creation
  • Considering content formats that enhance a shopper’s buying experience, via social media, eCommerce, programmatic, OOH and more
3:00 PM - 3:30 PM (EDT)
Use the Swoogo On Demand Page