Name
High-Impact Circular: The Print to Digital Transformation of the Weekly Ad
Description

Learn how Undertone's brand-new performance retail division is helping retailers like Stop & Shop take advantage of digital best practices to deliver dynamic, real-time, and personalized offer content at scale.

We’ll Cover:

  • The challenge retail marketers face as print decline limits the distribution of weekly ad content
  • How retailers are embracing print-to-digital transformation strategies to meet consumers where they are most engaged
  • Why the shift to cross-channel digital activation allows retailers to revolutionize promotional content through personalization of real-time offers and messaging
  • The performance and insights available to retailers and the future of the digital circular
Time
2:40 PM - 3:00 PM (EDT)
Use the Swoogo On Demand Page
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