Name
Innovating with Hy-Vee: Omnichannel and Retail Media
Description

Hy-Vee's reputation for excellent service and innovation just scratches the surface of why this employee-owned retailer retains enormous popularity and fierce loyalty across its Midwest presence, regularly earning honors amongst the nation’s favorite supermarkets. Join Joe Hammond, Hy-Vee's Group Vice President of Brand Strategy and Insights and Quotient’s Chief Technology Officer Matt Krepsik for an insightful discussion on the retailer’s current and future endeavors across both Retail Media and Omnichannel Marketing.

Learn:

  • How Hy-Vee's unconventional approach to retail enables them to successfully and nimbly test and learn new programs, lean on technology to innovate and drive sales while their keeping consumers happy and loyal
  • What role measurement plays in planning and how it serves as the key to unlocking powerful Retail Media data and insights
  • How Hy-Vee is bridging the physical into the digital – the new tools they’re using now to harness true omnichannel
Time
1:35 PM - 2:00 PM (EDT)
Use the Swoogo On Demand Page
Checked