How do Paid Search and Retail Media go from Coexisting to Thriving?

Without question, Retail Media has changed the digital media ecosystem. Its unprecedented growth has resulted in an entire industry re-thinking their media investment strategies. Even though Paid Search and Retail Media serve different objectives and are generally funded from different budgets; given the growth in Retail Media spend, we still hear that funding is being shifted from Paid Search to Retail Media--as if it's an either or game. This panel of experts will discuss how to navigate the coexistence between Paid Search and Retail Media from competitive to complementary, in a way that benefits all key stakeholders.

Key Takeaways:

  • Current dynamics between Search/Retail Media
  • Best practices for managing investment strategies
  • The importance of 1P data.
  • How should brands prepare now for the future
  • How solution providers (like Google) can help
12:05 PM - 12:45 PM (EDT)
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