|Tuesday, October 12, 2021|
|12:00 PM - 12:10 PM (EDT)|
|12:05 PM - 12:45 PM (EDT)|
Without question, Retail Media has changed the digital media ecosystem. Its unprecedented growth has resulted in an entire industry re-thinking their media investment strategies. Even though Paid Search and Retail Media serve different objectives and are generally funded from different budgets; given the growth in Retail Media spend, we still hear that funding is being shifted from Paid Search to Retail Media--as if it's an either or game. This panel of experts will discuss how to navigate the coexistence between Paid Search and Retail Media from competitive to complementary, in a way that benefits all key stakeholders.
|12:47 PM - 1:27 PM (EDT)|
In this session, Criteo's Michael Greene, VP of Global Product Solutions, and Bobby Figueroa, General Manager of Commerce Insights, discuss how brands can successfully tackle the challenges arising from online marketplace fragmentation, and measure success to know they’re winning.
|1:35 PM - 2:00 PM (EDT)|
Hy-Vee's reputation for excellent service and innovation just scratches the surface of why this employee-owned retailer retains enormous popularity and fierce loyalty across its Midwest presence, regularly earning honors amongst the nation’s favorite supermarkets. Join Joe Hammond, Hy-Vee's Group Vice President of Brand Strategy and Insights and Quotient’s Chief Technology Officer Matt Krepsik for an insightful discussion on the retailer’s current and future endeavors across both Retail Media and Omnichannel Marketing.
|2:00 PM - 2:30 PM (EDT)|
The Mondelez Shopper Marketing Group is laser-focused on elevating digital marketing investment, execution and performance and strives to be at the forefront of digital innovation. As shopping behaviors evolve, Mondelez is embracing shoppers in new ways, reaching them close to the POP and focused on measurement. This session will focus on the convergence of National and Shopper investments and how Mondelez has adopted a “test and learn” mindset. Embracing this mindset and working with the right partners, Mondelez has led the industry on several digital-first initiatives. We will highlight successes and lessons learned from recent Performance Marketing campaigns and pilots.
|2:40 PM - 3:00 PM (EDT)|
Learn how Undertone's brand-new performance retail division is helping retailers like Stop & Shop take advantage of digital best practices to deliver dynamic, real-time, and personalized offer content at scale.
|3:00 PM - 3:30 PM (EDT)|
Modern brands continue to shift investment to influencer marketing as a way to build awareness, consideration and drive purchase behavior. In fact, eMarketer expects that influencer marketing investment will reach $5 billion annually in the U.S. by 2023. While tapping influencers’ authenticity is a powerful standalone tactic, the rise of social commerce and content marketing needs generated by a shift to omnichannel shopping is driving brands to adopt a new approach to influencer marketing. Learn from IZEA, a pioneer in the creator economy, how brands are leveraging creative assets as a “advertising annuity” - with impact extending far beyond in-feed social posts. Specifically, you will see how marketers are maximizing their investment when content lives on influencer, owned, and retail channels simultaneously.
|3:30 PM - 3:50 PM (EDT)|
To compensate for fewer in-store interactions while still gaining deep consumer insights, brands are amplifying digital investments through retail media networks. These networks have proven to be the golden ticket for retailers seeking better customer experiences, high-growth revenue streams, and a path for brands to access their first-party audiences. This session will highlight how brands can revolutionize how they collaborate with customer data in a privacy-first world and expand their spheres of influence—creating a neutral network where everybody wins.
What is covered: