Today’s shopper demands personalized solutions for all their needs that offer relevance, ease and efficiency. Data from a recent Epsilon study suggests that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Join Jennifer Echeverri of GSK and Chris O’Grady of Breaktime as they immerse the audience in a journey through personalization strategy, a case study, and actionable tips to optimize the omni-shopper experience and present the tailor-made solutions that shoppers crave.

What you'll hear:

• Explore methods today’s CPGs are using to create Hyper-Personalization for their shoppers at various touchpoints in the path to purchase
• Walk through a real-life case study of how GSK, it’s partners and Breaktime Media collaborated to drive personalized solutions for cough, cold, flu shoppers at Walmart
• Learn some actionable ideas and tactics that you can implement to drive deeper personalization with your target shoppers

New retail media platforms and managed services seem to pop up every day, and it can be difficult to know what differentiates them. Marketers with limited resources, especially time, need to figure out which services to prioritize. In this session, we'll explore the pros and cons of taking either a focused or broad platform approach to retail media and how feasible it is to measure campaigns across platforms. We'll also answer your questions about crafting a sound retail media strategy.

In this session, The Trade Desk’s SVP, Global Client Development, Jed Dederick, will preview new research about how to reach customers whenever and wherever they are browsing, shopping, and engaging with content. Then, Walmart Connect’s SVP & General Manager, Rich Lehrfeld, will join Jed to discuss the partnership that brought Walmart’s DSP to life, allowing advertisers to drive media performance beyond Walmart’s proprietary sites.

You’ll learn how to use this type of platform for your own offsite advertising strategies and what sets this type of offering apart from a standard retail media network. Shopper Marketers will learn how to capitalize on these platforms and the first party data they already have access to in order to engage their customers wherever they are.

A panel of experts share their insights on the future of Retail Media. Technologies such as Machine Vision, AI, Machine Learning and IoT sensors have begun to infiltrate in-store retail media ecosystems, unlocking non-addressable in-store media with the data connections needed to help brands + retailers better understand the impact of each media along the customers path to conversion for both digital and physical retail.

Billions of product decisions are made in the digital aisle every day. Brands have many retail media choices to consider, but the best path forward can be hard to navigate. This session aims to share what’s working now – and what’s planned for the future. Learn from marketers who have paved the way and discover how their media playbooks have adapted to drive better business outcomes. Let’s put retail media in action to inspire shoppers and drive meaningful results.

You’ll learn:

• Overlooked targeting tactics that make media investments work harder
• How brands are using data to manage daily media decisions
• Key steps that lead to more meaningful media measurement
• How marketers are evolving their plans for future success